Diversity isn’t just the right thing to do – it can also be profitable, rewarding, and inspiring
Robin Selden, the chief marketing officer for Avast, speaks this month at the Women in Business Expo in England. Are you an entrepreneur going to the WIB Expo? Don’t miss the opportunity to pitch to Avast’s expert panel during the WIB Expo for the chance to win £1000 towards marketing and professional business mentoring sessions.
I have spent much of my career in boardrooms and meetings where women were the minority or where I was the only woman in the room. Yet most of the companies I have been a part of recognised the need to change this imbalance. This brings up a question for 21st century business: why has it been so difficult to diversify leadership?
We have made it obligatory – arduous, even; a process filled with “shoulds”, with no end in sight, and depressing statistics reminding us of how far we still have to go.
We can flip the script, however. Although there are many challenges, diversity can be profitable, rewarding, and even celebratory. We can do this if we rethink our approach.
Diversity is a business opportunity
The reason to promote diversity in an organisation is not only because it is the right thing to do; but more importantly, because it helps a company win. Diverse organisations perform better. Companies that reported above-average diversity on their management te ..
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