Apple begins offering Macs with custom configurations in India

Apple is finally giving customers in India the ability to order customized versions of iMac, MacBook Air, Mac Mini and other Mac computers.


The Cupertino-giant has started to offer a full-range of the Mac portfolio with configure-to-order (CTO) or build-to-order (BTO) option in India, allowing customers in the country to request specific custom needs such as additional memory, storage, or a more powerful graphics card when they purchase a computer.


Customers in India, a key overseas market for American technology giants, have long requested this feature, which Apple offers in several regions. Prior to this, Apple only offered select variants of its Mac computers in India and gave no option to customers to ask for specific upgrades.

Those interested can get in touch with their local Apple Authorized Reseller to discuss the various upgrade options, pricing information, and place the order. The options are also listed on Apple India website.


Apple is currently committing to deliver customized computers in four to five weeks from the time of ..

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