Apple accidentally confirms the existence of an unreleased product, AirTags

Apple accidentally confirms the existence of an unreleased product, AirTags

Whoops! Apple inadvertently revealed the existence of an unreleased product, AirTags, in a support video uploaded to its YouTube account today. The video, “How to erase your iPhone,” offers a tutorial about resetting an iPhone to factory settings. Around the 1:43 mark, it instructs users to turn off “Find my iPhone” as part of the process. On the Settings page that then appears, another option for “Enable Offline Finding” is shown, and beneath that, the text references AirTags by name.


Specifically, it says: “Offline finding enables this device and AirTags to be found when not connected to Wi-Fi or cellular.”


The discovery was first spotted by the eagle-eyed blog Appleosophy.


Apple has since pulled the video. (A copy of the video is embedded below.)


AirTags, essentially Apple’s Tile competitor, were already known to be in the works. Based on details and assets found in Apple’s iOS code, AirTags are believed to be small tracking tiles with Bluetooth connectivity that can be used to find lost items — just like Tile.


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