Network Operators and Converged Services For Consumers | Avast

Network Operators and Converged Services For Consumers | Avast
Gagan Singh, 26 March 2020

The technology and services of the network communications industry are converging – especially when it comes to the products and services provided by fixed broadband and mobile network companies.



As customers use their devices continuously at home and on-the-go, operators are looking to deepen customer relationships by offering a more holistic network approach. So as a crowded marketplace evolves to serve customers’ changing needs, a new opportunity is emerging for fixed and mobile operators to play an important role.
A changing marketplace 
Through increased merger and acquisition activity and regulatory changes in various markets, more communication companies are able to offer both fixed broadband and mobile network services. A notable example is Vodafone’s $21 billion acquisition of 5 Liberty Global properties, growing their footprint to 116M mobile customers, 24M broadband customers, and 22M TV customers across Europe. Vodafone said the deal made it “Europe's leading converged operator” and said almost half its consumer European service revenues “now come from growing fixed and converged services.” This shift should continue as consumer behavior and connectivity norms shift.
Software based networking
Operators are shifting to a software and automation approach to their network management, enabling high scalability and deep network optimization all the way from the network core, edge network, and the services and devices that rely on them. By hosting both mobile and broadband services on the same infrastructure and creating a native interface between them allows operators to further unlock network optimization through softwarization.
Connectivity for the modern consumer
These changes coincide with changes in the way consumers interact with the world. They want to connect fluidly at home ..

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