Meeting Consumer Needs Through Product Evolution | Avast

Meeting Consumer Needs Through Product Evolution | Avast
Leena Elias, 28 July 2020

As technology evolves, providers must keep up to date on the changing needs of families to continue providing valuable services



A peek into our ever-changing industry
Over the years, product creators have faced and overcome many challenges as technology evolves across mediums and networks. We have seen the growing number of platforms as new smartphones, computers, and IoT gadgets enter the US market. To complicate matters, network providers have experienced a shift from broadband to 5G, adding further complexity to accommodating technological change. To stay on top of the game, companies must be able to adapt and conform to new industry trends to continue the cycle of innovation. Understanding the needs of the customer is key to this transformation for creators and providers alike in order to remain at the forefront of technological advancement. Providers have been able to monetize their features through tech evolution, such as charging for call minutes and text, and tiered prices for varying amounts of data. Now, unlimited everything is expected by customers causing value-added services and bundle packages to really drive growth. These now service dependent providers need to find new ways to bring the best offerings to their customers in order to address the evolution of both platforms and networks. This combined with the shifting parenting needs based on the technological change causing children to spend more time online, more time away from home, and easier access to the internet, places providers in a well-timed position to provide parents with useful services such as location tracking, screen time management and content filters.
This is an industry ..

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