Google's Privacy Sandbox took another knock today as Marketers for an Open Web (MOW) wrote to the UK's Competition and Markets Authority (CMA) requesting a block on the technology's launch.
The concept of "Privacy Sandbox" has been around for a while. The idea, when mooted in 2019, was an attempt by the Chocolate Factory to keep those advertising dollars rolling in while appeasing anyone getting a bit worried by how creepy targeted advertising was getting.
It was panned, but Google has continued to fiddle with the project and updated its proposals in January with mixed results.
MOW's concerns stem from worries that the technology will ..
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