Life Behind the Screens of Parents, Tweens, and Teens: McAfee’s Connected Family Study

How do parents and children connect and protect themselves online? We spoke with thousands of them around the world to find out.


In December 2021 we conducted a study about beliefs and behaviors about life online among members of connected families—as individuals and as a family unit. Parents and children were surveyed together, with parents answering first and then bringing their children in to consent and answer, leading to findings that represent connected families across 10 different nations.


Through this study, we uncovered universal beliefs about online protection, along with several nuances, all of which pinpointed several tensions between parents and children when it comes to staying safe while enjoying life online.


Four broader topics presented themselves through this study, with each topic presenting several follow-on findings. Here, we’ll take a look at each topic and touch on a few of the several findings found within each, followed by a link where you can download the full report with its complete set of insights and trends.


Topic One: Mobile Maturity


While our tweens and tweens seem to grow into adults right before our eyes, their lives online mature into adulthood as well—thanks in large part to their mobile devices.


Our study found that children between 15 and 16 years old see their mobile usage jump significantly, so much so that it approaches levels that they will carry into adulthood. Yet their connected lives start much earlier, with smartphones and mobile devices leading the way online. The result is that most tweens and young teens today have access to the expansive internet in the palm of their hand, which exposes them to the broader internet full of apps, chats, entertainment, and social media—along with the benefits and risks nearly r ..

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