Some online experiences are so bad that 25% of users abandon an application after first use and never return. To avoid this retention problem, you should offer better engagement to your customers during their authentication and authorization process. Engage is the second of four building blocks essential for successful consumer identity and access management, or CIAM. This step comes after Capture, which we discussed in this blog, and before Manage and Admin.
During Engage, you build a progressive, repeatable connection with your consumers while obtaining data. This is important no matter whether you’re selling products, hosting events or setting up regular emails. Whatever you sell, you need this personalized and trusted engagement. It’ll help your brand and your business to thrive and have long-term success. With the Engage part of CIAM, you can reach that goal. Here’s why you need this advantage and how to get there.
Single Tool, One Sign-On for Efficient and Private CIAM
Whether you’re a line-of-business manager, developer, IT worker or privacy officer, the Engage building block is essential to improving your CIAM. It will help you establish and follow a system to solicit personal data. From there, you’re in control over the level of trust required to execute against a selected use case. You can have a check-in process as simple as a password. In addition, you can include other safety measures for more compliance, provisioning, management and reporting during Engage.
This building block is key for maintaining one genuine ID for each user. In the best case, your ..
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