Lead‑offering business booming as usual!

Lead‑offering business booming as usual!

…but there are no conferences or exhibitions???



Being a regular presenter and visitor at conferences and exhibitions, it is not unusual for me to get unsolicited emails with offers to acquire the “verified” list of visitors or attendees, with function and contact details. Even for conferences and exhibitions I do not attend and often do not even know exist!


Let’s not revisit the GDPR issues where private data has been sold, and over the last two years you must have read enough articles about GDPR non-compliance. The phenomenon of these offerings continues during the COVID-19 period, despite conference after conference and exhibition after exhibition postponed, cancelled or going virtual. Most likely the lists of contact details now being offered are from past events – at best from the previous year.


For example, the world’s largest mobile phone showcase, the Mobile World Congress Barcelona, better known by its abbreviation MWC, was scheduled for 24–27 February 2020.


However, on 12 February 2020 GSMA, the organizer of MWC decided to cancel the show: “With due regard to the safe and healthy environment in Barcelona and the host country today, the GSMA has cancelled MWC Barcelona 2020 because the global concern regarding the coronavirus outbreak, travel concern and other circumstances, make it impossible for the GSMA to hold the event.”


An event of this magnitude – in the last few years typically over 100,000 people attend – being cancelled for a valid reason at such a short notice creates a logistical nightmare, not only for the organizers, but also for exhibitors, presenters and delegates. However, one thing was obvious: nobody would be there. Nevertheless, the fine folk in the “leads” business continued as if nothing had happened: for example, nin ..

Support the originator by clicking the read the rest link below.