iOS 14 Brings Privacy Protections | Avast

iOS 14 Brings Privacy Protections | Avast
Avast Security News Team, 17 September 2020

Apple delivered more privacy control and security protections in newly available OS, but it’s not all they promised



When Tim Cook and the team at Apple gave the world its first look at iOS 14 at WWDC in June, privacy was at the heart of the announcement. Apple iOS 14 has now been released, and with it come a number of notable privacy features.
“At Apple, we believe privacy is a fundamental human right,” said Apple executive Craig Federighi at the top of his presentation, adding that with all the sensitive information we keep on our devices, privacy is now more essential than it's ever been before. In fact, iOS 14 is the software that revealed the popular (though controversial) app TikTok was secretly accessing users’ clipboards.
Anti-tracking feature delay
One of the promised features would require developers to get a user’s consent before tracking their activities on third party apps and websites. This would have been a book for privacy advocates, but the blow to advertisers — particularly Facebook, which uses this information to better target ads. Bowing to pressure from developers and advertisers, Apple has now extended the timeline for rolling this feature out to next year to give developers more time to adapt their applications. Instagram and its parent Facebook have vowed to continue to fight the change.
We’ll grab the popcorn and wait to see how this turns out, but fans who were looking forward to this feature will have to wait. The good news? There’s still plenty of privacy enhancing features in iOS 14 worth talking about. 

User privacy is prioritized in iOS 14, as is shown in device settings.
To protect user p ..

Support the originator by clicking the read the rest link below.