To change this—or at the very least check if you’ve given it permission—you need to visit the settings on your phone. It can’t be done through the Instagram app.
On Android, navigate to settings then tap on apps and find Instagram. Here you can see whether you’ve given it permission to access your location, microphone, device storage, contacts and more. You can turn these settings on and off, allowing Instagram access to your location all the time, only while you’re using the app or to completely deny it.
If you own an iPhone, the process is similar. Tap your way to the phone’s settings, go to privacy and then location services and find Instagram. Here you can choose whether location tracking is on all the time, when you’re using the app or off completely.
Control Ads in Stories
As Facebook has tried (successfully) to make more money from Instagram, it has filled it with adverts. What you see is all powered, technically, by the parent company. Facebook is the ads server for Instagram and the two are inseparable.
Instagram shows you ads based on what it and Facebook think you like. This is based on what you do while on Instagram (e.g. liking posts from particular brands) but also what you do on websites and services not owned by Facebook. Facebook's Pixel is a tiny piece of code that’s on almost every website you visit and collects information saying you have visited it. The Pixel gathers data about your activity online and links it to an identifier and that helps decide what ads you’ll be shown.
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