Data brokers are companies that collect your information from a variety of sources to sell or license it out to other businesses. Before they can pass your data along, brokers analyze it to put you into specific consumer profiles. Consumer profiles help businesses suggest products you might like and create targeted marketing campaigns based on your interests.
Companies who buy data from brokers use it for things like marketing or risk mitigation. For example, if you’re a guitarist, a guitar manufacturer might try to reach you with an ad for their instruments. If you’re in the market for car insurance, insurance providers might use your personal information to do a background check so they can assess the risk that you’ll be in a car accident.
While businesses don’t typically use your information maliciously, there are risks involved with having your personal data spread online. There might be certain details you don’t want to share with the world, like health or criminal records or financial issues.
Having your data featured online can also expose it to cybercriminals who might use it for identity theft. Sometimes, hackers can even breach information that’s stored in an information broker’s database. When a criminal has your data, they might be able to access your financial accounts, use your credit to secure a loan, or even use your insurance to receive medical care.
This article shows you how to remove your information from data broker sites and protect your data privacy online.
