Everyone is fighting for the attention of potential customers. It’s the work you’ve done; the creative energy expended by your team; and the amount of time your group spent just to get the right people to visit your website or mobile app. After all that sweat and toil, you don’t want to lose your customers to a high-profile security breach. Solving the balancing act between defensive measures and effective customer experiences is what consumer identity and access management (CIAM) solutions and services are all about.
What is Consumer Identity and Access Management?
CIAM puts digital accounts at the center of your marketing program. Once you have a single point of truth for each consumer, you’ll be empowered to deliver digital ease of use that sets you apart from your rivals. You don’t have to trade high conversion rates for protection. With CIAM, you can have your cake and eat it too. That’s a good thing, since 73% of consumers say a good customer experience is key in influencing brand loyalty.
Marketers already have great marketing campaign solutions at their disposal, but the challenge remains to market well to each person versus the group. This fuels the need to deliver high-quality, personalized and consistent identity usage across all channels, while providing those same consumers with the air-tight security and privacy protection they assume and take for granted.
Registration Should Be the Start of a Beautiful Partnership
Good marketing starts right at the point when the customer is ready to take action: registration.
A frustrating sign-up process could prompt a would-be customer to sprint away. ..
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