How to Help Your Kids Combat Clickbait Scams

We’ve all fallen for clickbait. Sometimes it’s a juicy headline designed to spark curiosity and drive traffic to a specific website. Other times it’s a quiz that will magically reveal your celebrity look-alike. While the innocent click connected to most clickbait is seemingly harmless, some clickbait can install dangerous malware onto your devices. 


According to the FBI’s Crime Complaint Center’s 2020 Internet Crime Report, internet crime increased by 300,000 complaints from 2019 to 2020. This statistic represents a 50 percent increase over one year and losses exceeding $4.2 billion.  


Some clickbait scams exploit current events and the cultural climate, according to the Better Business Bureau. The scam-tracking organization warns consumers to be wary of any news items, links, and popups that require you to give personal information. Depending on the scam’s goal, the wrong click can result in a slew of email or text spam, malicious data mining, or even a monthly charge on your phone bill. And the hidden hook? Clickbait appears to be harmless at first glance, so we often share it with friends without understanding the entire risk.  


Critical Thinking vs. Impulse  


Clickbait relies on behavioral science. Bad actors online know that people are naturally curious. They want to understand, close their knowledge gaps, and be entertained. A popular article in Wired attributes our collective affinity for clickbait to the role emotion plays in our daily choices and to our lazy brains. We want instant gratification when filling our knowledge gaps online, cites Wired, which is why we forgo caution ..

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