Considering the technical knowledge and expert precision that goes into creating tools to combat downtime from ransomware and other cyber-attacks, downtime itself remains a mysterious force.
It’s hard to quantify and qualify, yet crucially needs to be kept as low as possible. Some business leaders aren’t even that concerned.
Time and time again, downtime graces headlines as the crippling effect of successful “big-game hunter” targeted ransomware attacks. While ransomware is certainly a current problem for targeted businesses, downtime is a seasoned business killer.
It’s easy to view ransomware as something that affects only your business's data, but it’s far more than that. While your data is indeed at risk, it’s the function that data serves -and its unavailability - that can have rather dramatic, news-grabbing consequences.
Sure your data might not have easily quantifiable value, but it’s only a small part of the downtime ripple effect - the real problem comes in interruption in business operations. Even if you’re quick to recognize and rectify an attack and your downtime can be remediated, that small halt in operations will equate to lost revenue, lost credibility and perhaps even lost customers.
Picture a miller, for example, producing flour and custom flour mixtures to create bread, pizza dough, buns, and all the other baked products we take for granted in our daily life. Bread by nature is a timely product so even the slightest interruption will have downstream effects. This downtime, affects the entire supply chain from the miller to the end customer waiting for their morning sourdough. Suddenly it’s not just the miller that’s hurt by this downtime, but the buyer, the shops selling the bread and the customers wanting to buy it.
The “cannot ..
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