How Personally Identifiable Information Can Put Your Company at Risk

How Personally Identifiable Information Can Put Your Company at Risk
By being more mindful of how and where they share PII, employees will deprive cybercriminals of their most useful tool.

Think of everything you've posted online over the past year — photos, blog entries, comments on websites, and so on. Now consider how much of that content says something about you as an individual, from your habits to where you live to what you buy. The Internet is awash in personally identifiable information (PII), and we should never forget that this is a major cybersecurity liability for individuals and companies alike.


Some forms of PII can be used to infiltrate a victim's accounts and networks directly, such as account numbers and passwords. However, even seemingly innocuous forms of PII can put employees and companies at risk — the more cybercriminals know, the easier it is for them to manipulate and defraud their victims. For example, if cybercriminals have access to employees' email addresses, they can launch a password spraying attack in which they test a single password on every available account until they break into one.


PII security has to be a priority all the time — it's not enough to make sure employees are using good password hygiene, avoiding malicious links and attachments in emails, and so on. They also have to be mindful of their digital behavior in other domains — which cloud services they're using (and what security protocols those services have), whether they work on personal devices, and what other personal details they disclose.


Cybercriminals' Most Important ResourceAlthough cybercriminals have a range of motives for why they infiltrate secure accounts and systems, the use and theft of information is always at the center of their attacks. According to IBM's 2020 Cost of a Dat ..

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