Digital transformation is changing everything in the business world, from the way we communicate, to the way our factories operate, to how we define what and where the workplace is. It’s even making us reevaluate the ways in which we interact with our customers.
Many organizations are also rethinking customer interaction due to the growing list of data privacy laws. How customers are identified and how their data is stored has to be considered in new ways. These issues are just a few of the reasons why more companies are turning to cloud identity.
What Is Cloud Identity?
Cloud identity allows organizations to better manage their customers and users. It’s identity service and identity and access management (IAM) in a cloud computing environment. With digital transformation and many identity assets moving to the cloud, it’s necessary to not only protect the consumer, but also the business. With cloud identity, organizations can ensure that customer transactions are secure and not damaging to business operations.
Furthermore, in an environment where it is becoming harder to tell a real person from a bot, organizations need a way to discern legitimate transactions from spam, malware or trolls. In the digital business world, it is necessary to establish who is on the other end of these connections.
“If you are building a digital business, you have to establish a digital relationship,” explained John Summers, vice president at Akamai Technologies, during a conversation at the Edge World conference. “That’s where identity comes in.”