It’s possible in the coming future that we might witness the launch of an Android anti-tracking feature from Google in the wake of the privacy features being implemented by Apple in the iOS 14 update.
To recall, Apple’s iOS anti-tracking features have become a controversial topic and have faced a backlash from tech giants like Facebook. The reason — it might take a toll on the ad revenue generated by internet companies and developers. These advertisements enable us to use their services for free.
But at the same time, the privacy buzzword has become more visible than ever and people are concerned about how and where their data is being used. That’s why, as reported by Bloomberg, Google is also following Apple’s footsteps and reportedly having internal discussions on anti-tracking features for Android.
What are the rumored Android Anti-Tracking Features?
As per reports, the upcoming anti-tracking features for Android will limit the tracking being done for ad targeting. While the exact details remain uncovered, the company is expected to reduce cross-app tracking and data collection on devices.
How will it be different from Apple’s privacy features?
Google, being a company whose bread and butter depends on the ad business, is obviously expected to keep its Android anti-tracking feature less policing than iOS. For example, Android may not provide an opt-out option to the users to prevent cross-app tracking, thereby, seesawing between users’ privacy needs and the tracking features needed for ad targeting.
The search giant has previously emphasized that Apple’s privacy features might h ..
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