How consumers feel about retail data breaches

How consumers feel about retail data breaches

Generali Global Assistance released the findings of its survey which examines consumer sentiment on retail data breaches and the identity theft risks holiday shopping poses.



Grown comfort with online shopping


Among those who avoided it entirely, comfort with online shopping has grown substantially this year.


30% of Americans surveyed avoided online shopping due to the potential security risks prior to the COVID-19 pandemic
74% of those who avoided online shopping due to security risks say they are using their credit card online more often as a direct result of the pandemic-induced retail lockdowns
73% of those who avoided online shopping in the past agree they have become more comfortable shopping online since the start of the pandemic

Many plan to shop in brick-and-mortar stores


Online shopping dominates this year, but nearly half plan to shop in brick-and-mortar stores.


86% of consumers plan to do their holiday shopping online, up 21 percent from last year, likely due to the pandemic
48% indicated they will shop for the holidays in a brick-and-mortar store, down 15 percent from last year
70% of holiday shoppers plan to shop at two to five brick-and-mortar and/or online stores
18% indicated they will go to more than six stores this holiday season

Growing concern about data breaches


2 in 3 are concerned about data breaches during holiday shopping season; nearly 4 in 5 will think twice before doing business with a breached retailer.


66% of Americans surveyed expressed concern about their financial or personal information being compromised due to a data breach while shopping this holiday season
78% of customers indicated that they would be concerned about doing business with a retailer if they experienced a breach
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