Google’s Play Store is in the news for good reason.
About a week ago, we saw Google clamp down on malicious Chrome extensions removing about 500 of them in coordination with researchers. This time they’re back but on a different platform.
We’re talking about the Play Store where recently the company has removed 600 apps for violating two of their policies, namely the disruptive ads and disallowed interstitial policy. Alongside this, it has also banned these apps from Google AdMob & Ad Manager, their monetization platforms.
To delve into these policies, they present a number of guidelines that users should abide by:
They should not force users to click on their ads through means such as displaying the ad over the whole screen or not clearly showing a cross sign for closing the ad. Furthermore, interstitial ads should not be shown when opening or exiting the app but only “in between pages of app content.”
The ads should not misuse or interfere with the device’s own functionality or other apps by things such as displaying an ad when the app itself is not open. Another method in violation would include “Ads that are triggered by the home button or other features explicitly designed for exiting the app.”
The ad must not be “inappropriate” in the context of the app’s audience. For example, if there’s an ..
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