Google Algorithm Updates vs SEO Strategies

Google Algorithm Updates vs SEO Strategies

If you’re even remotely interested in the world of digital marketing, you’re probably well aware that this is the battle of the ages. Google’s aim as a search engine is to filter out the vast amount of information and display the most relevant results every time one of its many users makes a query. SEO companies, on the other hand, get paid to increase traffic to the client’s website by improving its PageRank.


The way this plays out is that every time Google makes an algorithm update – specifically geared towards changing the search results – SEO Specialists have to figure out what that algorithm is, what criteria it follows and how to work around it so they can deliver what they promised to their clients. Hence the name – Search Engine Optimization Specialist. 

Google Algorithms Explained


To understand Google ranking methods we first need to clarify what an algorithm is, generally speaking. 


An algorithm is a set of rules and steps that determine the process one needs to go through to solve a given problem. To provide you with a visual, you can think of the way you get dressed in the morning. You can’t put socks on after you put on your shoes. You could, but that would mean you have to roll them over your shoes and why would you do that? Applied to computers, it’s a set of instructions that define the steps a computer program needs to take to accomplish a task. 


See: google algorithm updates strategies