A coalition of technology companies, publishers, academics and advocacy groups this week proposed a web specification to allow internet users to declare whether they agree to have their personal data shared or sold.
It's not called Do Not Track (DNT), a web specification that took shape in 2011 after percolating for several years, and allows internet users to declare whether they agree to third-party web tracking.
Instead, it's called Global Privacy Control (GPC) and its backers believe this time will be different.
The project was spearheaded by Ashkan Soltani, a privacy researcher who helped develop Do Not Track and who served at America's Federal Trade Commission, and Sebastian Zimmeck, a computer scientist at Wesleyan University.
GPC ..
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