Forced Password Reset? Check Your Assumptions

Almost weekly now I hear from an indignant reader who suspects a data breach at a Web site they frequent that has just asked the reader to reset their password. Further investigation almost invariably reveals that the password reset demand was not the result of a breach but rather the site’s efforts to identify customers who are reusing passwords from other sites that have already been hacked.


But ironically, many companies taking these proactive steps soon discover that their explanation as to why they’re doing it can get misinterpreted as more evidence of lax security. This post attempts to unravel what’s going on here.


Over the weekend, a follower on Twitter included me in a tweet sent to California-based job search site Glassdoor, which had just sent him the following notice:



The Twitter follower expressed concern about this message, because it suggested to him that in order for Glassdoor to have done what it described, the company would have had to be storing its users’ passwords in plain text. I replied that this was in fact not an indication of storing passwords in plain text, and that many companies are now testing their users’ credentials against lists of hacked credentials that have been leaked and made available online.


The reality is Facebook, Netflix and a number of big-name companies are regularly combing through huge data leak troves for credentials that match those of their customers, and then forcing a password reset for those users. Some are even checking for password re-use on all new ac ..

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