Footage defined as parody or satire will be permitted, as the social network isn’t slamming the door on all types of manipulated media
Facebook is rolling out a new set of rules aimed at curbing the spread of manipulated media as the specter of highly convincing deepfake videos looms large over not only the US presidential elections.
An announcement by the platform’s vice president of global policy management Monika Bickert reveals that Facebook is deploying a multi-pronged approach to deal with the growing threat of manipulated media that are created to spread disinformation and sway public opinion.
For one thing, Facebook will remove manipulated content that ticks these two boxes:
it has been “edited or synthesized – beyond adjustments for clarity or quality – in ways that aren’t apparent to an average person and would likely mislead someone into thinking that a subject of the video said words that they did not actually say”, and
it is “the product of artificial intelligence or machine learning that merges, replaces or superimposes content onto a video, making it appear to be authentic”.
It follows that the tighter policy applies to deepfake technology, which an example of a way in which machine-learning algorithms can be deployed for nefarious purposes. [Deepfakes were also singled out by ESET experts as one of the cybersecurity trends to watch out for in 2020.]
So far so good, but the ban won’t actually extend to other types of doctored media. More precisely, the social network won’t banish “video that has ..
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