Entersekt has released results of its State of Online Shopping Report that examined the shopping habits of 1000 UK consumers since the start of the COVID-19 pandemic. Carried out by Censuswide and completed on the 6th November 2020, the study looked at consumers’ shopping behaviours, priorities when shopping online, how they make their decisions on where to shop online as well as their attitudes towards security and fraud.
The report gives retailers and Financial Institutions important insights into how people plan to shop in the UK throughout the holiday shopping period.
Shopping habits since COVID-19
The report shows that over a quarter (26%) of us are shopping less in-store and 29% are using less cash since the start of the COVID-19 pandemic. In the 55+ year demographic, 38% are using less cash than before. Interestingly, a further 26% claimed that the pandemic had not impacted the way they shop at all. And a further 14% said that they would no longer visit a physical store to take advantage of the Black Friday deals. The 35-44 year olds were the least likely to visit a store, with nearly one in five claiming they would no longer be visiting physical stores during the Black Friday sales.
Furthermore, 15% of consumers said that they were shopping more on their mobile phone, with 19% of the 35-44 age group using their mobiles more, and more women than men shopping via their devices (18% vs 12%). Of those that reported using their mobile phone more, 21% also said they clicked on links in articles, Facebook or Instagram ads or in email marketing campaigns.
Other findings:
10% have enjoyed supporting local and small businesses that have ..
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