E-Retailers Need to Prepare For Holiday Spikes
Web traffic during Amazon Prime Day, in which 250 e-commerce merchants participated, reflected a significant uptick in the US, according to Akamai.
The fifth annual event spanned 48 hours this year, resulting in a 14% spike in web traffic. “This increase in participation and strong revenue figures mean that traffic was up as shoppers researched and purchased items. We tabulated and analyzed aggregate statistics from global online retail traffic that touched nearly 100 retail websites and mobile retail apps, providing Akamai with more th ..