In 2021 alone, humanity (and a few robots) will create 79 sextillion bytes of data. That’s nearly 10 million times the estimated number of grains of sand on Earth. And those 79 sextillion bytes of data are in addition to all the data we already have. So today, organizations everywhere are not just swimming in data; they are sinking into their own data quicksand.
When companies take the time to identify and understand their data, it becomes like gold. And just like gold, it needs to be protected.
But protecting the sprawling data landscape isn’t easy. When attackers exploit a weakness or mistake, it results in consequences that range from frightening (insider threat) to expensive (ransomware with multi-million-dollar liability).
We live in a time when more customers and businesses are feeling the impact of security breaches. This reality is driving the demand for transparency and accountability from those who hold and use their data. Companies are looking to deliver better privacy controls and data security programs. When business meets these demands while remaining flexible, they can rise to the challenges of tomorrow and drive business growth. Those who can execute in these areas can build long-lasting trust with customers while staying agile even as the data landscape shifts frequently.
Sadly, too many organizations make the strategic mistake of under-investing in data security. As the volume of data grows, so do the places that hold sensitive or valuable data, and inflexible tools or narrow point solution ..
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