This is the first in a blog series about building and maintaining brand trust.
Transforming the enterprise for digital business requires a change in technology, process and culture. Along with this comes necessary changes on a cybersecurity strategy. Like walking on shifting sands, keeping cybersecurity strategy top of mind while going through major business transformations requires strength and balance.
Sales, marketing, supply chain and customer success all move to a highly customized model for the client with the right mix of changes. Supporting this growth requires remaking the technology stack, opening up data to be used beyond just an inner circle and creating a culture of agile processes. This alters the risk models businesses use to safeguard the brand, protect clients, data and assets and meet legal standards.
At the heart of digital transformation is trust. Trust is a currency many use to measure risk. This concept is essential for entities handling digital transformation and the culture changes that spurred these strategies.
Changing Cybersecurity Strategy to Support Digital Transformation
In the past, cybersecurity strategy has been about stopping external threats in a reactive pattern to protect assets that could cause financial damage at any given moment. Doing business online changes and expands the surface area of attack. This increases risks and could even jeopardize a growing brand.
For example, cloud migration can help deliver new services that build trust in a brand to customers. However, relying on another vendor’s platform means companies also must rely on their security controls, which may or may not match those of the business.
Meanwhile, mergers and acquisitions could involve more digital vulnerabilities. These are just a part of modern business, but if ..
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