Your brand is a valuable asset, but it’s also a great attack vector. Threat actors exploit the public’s trust of your brand when they phish under your name or when they counterfeit your products. The problem gets harder because you engage with the world across so many digital platforms – the web, social media, mobile apps. These engagements are obviously crucial to your business.
Something else should be obvious as well: guarding your digital trust – public confidence in your digital security – is make-or-break for your business, not just part of your compliance checklist.
COVID-19 has put a renewed spotlight on the importance of defending against cyberattacks and data breaches as more users are accessing data from remote or non-traditional locations. Crisis fuels cybercrime and we have seen that hacking has increased substantially as digital transformation initiatives have accelerated and many employees have been working from home without adequate firewalls and back-up protection.
The impact of cybersecurity breaches is no longer constrained to the IT department. The frequency and sophistication of ransomware, phishing schemes, and data breaches have the potential to destroy both brand health and financial viability. Organizations across industry verticals have seen their systems breached as cyber thieves have tried to take advantage of a crisis.
Good governance will be essential for handling the management of cyber issues. Strong cybersecurity will also be important to show customers that steps are being taken to avoid hackers and keep their data safe.
The COVID crisis has not changed the cybersecurity fundamentals. What will the new normal b ..