“The customer comes first” started out as the secret to success in business. Now it’s the secret to 21st century cybersecurity and fraud prevention, too.
The phrase always seemed more like an empty platitude, but a growing number of banks and other financial institutions now understand that optimizing convenient consumer experience with risk and safety across all their channels is a strategic differentiator.
Dealing with fraudulent transactions
Financial institutions have been on the lookout for fraudulent transactions in hopes of preventing customers from falling victim to illegal fund withdrawal since the dawn of the digital age. Things like usernames and passwords have become less of a proof of identity and ownership in a world of endless data breaches.
Cybercriminals today easily harvest all ma ..
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