Content Provenance Group Formed

A number of influential companies have formed a consortium that aims to reduce the amount of disinformation, misinformation, and fraudulent content on the internet. 

The Coalition for Content Provenance and Authenticity (C2PA), a Joint Development Foundation project, has been founded by Adobe, Arm, BBC, Intel, Microsoft, and photo and video verification platform Truepic.

Member organizations plan to jointly develop technical standards for certifying the source and history or provenance of media content. 

In a statement released today, a Microsoft spokesperson said: "C2PA member organizations will work together to develop content provenance specifications for common asset types and formats to enable publishers, creators and consumers to trace the origin and evolution of a piece of media, including images, videos, audio and documents."

"These technical specifications will include defining what information is associated with each type of asset, how that information is presented and stored, and how evidence of tampering can be identified."

C2PA will use an open standard that can be adopted by any online platform, enabling platforms to preserve and read provenance-based digital content. The coalition hopes that its actions will increase the amount of trust that can be placed in online content. 

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