The California Consumer Privacy Act became effective on the first day of 2020 and will affect millions of consumers and tens of thousands of companies.
The advent of the CCPA and other similar regulations marks a sea change in how companies need to manage data and consumer privacy. As with many other regulations, organizations may view CCPA as a compliance burden. Forward-thinking companies, though, may view the law as an opportunity to increase customer personalization.
The CCPA is considered to be the most comprehensive of any state privacy law. In 2018, the General Data Protection Regulation (GDPR), the biggest remake of data privacy rules affecting European citizens in more than 20 years, required similar actions.
Effectively, the CCPA gives regulatory power to the individual because consumers can opt ..
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