For many companies, data compliance regulations are a huge burden, and one that’s only getting heavier.
The GDPR regulations introduced in the EU last year were just the tip of an iceberg of customer confidentiality and permission requirements. Hot on its heels comes the California Consumer Protection Act (CCPA), due to become effective in January 2020, and the New York Privacy Act, which is still under discussion. And that’s without even mentioning additional compliance regulations like HIPAA for patient medical and personal information, or PCI DSS for customer payment information.
Adding to the problem is the fact that data keeps multiplying. Today’s marketing and sales tactics emphasize the importance of personalization and customization of products, marketing messaging, and more. Users demand fast login and purchase processes, which require sites to use cookies to speed up the process.
See: GDPR and the REAL impact on business
There’s no way to succeed in business today without gathering and storing a wealth of customer and user details, making data compliance an ever-more complicated and expensive process.
Companies are not keeping up with data compliance regulations
Set against this backdrop, it’s not surprising that so many companies are still failing to keep up with data compliance regulations. In fact, most companies are still not fully GDPR compliant and we’re over a full year after it was introduced.
Even massive corporations have fallen short, with ordinary companies compliance regulations
