Consumers stumbling to the couch in a turkey-induced coma with their laptop or phone in hand ready to hit the cyber-holiday sales are not alone in being targeted by cybercriminals.
Retailers and businesses also may be affected by the dramatic increase in malicious threats that target shoppers looking for buys on Black Friday and Cyber Monday. This can include being hit with ransomware and having to make the decision whether or not to pay up or risk losing sales during the busiest shopping period of the year.
For retailers much of the damage done may be to their reputation as malicious actors generate hundreds of brand and website-specific email scams and fake websites designed to confuse and entice anxious shoppers.
A study by Zerofox’s Alpha Team has already identified 61,305 potential scams spread across 26 brands. Brick and mortar retailers are the primary focus with 92 percent of the campaigns spotted using a store brand in some manner.
“Scammers likely target brick and mortar retailers in such high quantities because these kinds of scams will be attractive to a larger pool of consumers and thereby potential victims. Fewer consumers are in the market for ..
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