Auth0 announced the launch of Organizations, a purpose-built feature enabling providers of B2B SaaS applications to seamlessly manage their business customers — a use case Auth0 defines as Business Customer Identity.
Organizations is Auth0’s enhanced way for enterprise app teams to manage customers and partners in any multi-tenant, B2B, or SaaS application.
With Organizations, B2B implementations are less complex, enabling faster speed-to-market and a better overall experience for business customers and partners.
Business Customer Identity remains largely unaddressed by today’s Workforce Identity and Customer Identity Access Management (CIAM) solutions, forcing those who build and deliver B2B SaaS applications to cobble together features to address their unique use case.
This requires significant customized configuration leading to high ongoing maintenance and configuration costs, slower time to market, and more diffic ..
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