App Tracking: Apps plead for users to press allow, but 85% of Apple iOS consumers are not opting in

App Tracking: Apps plead for users to press allow, but 85% of Apple iOS consumers are not opting in

Mobile app analytics company Flurry is measuring how many users of iOS 14.5 are opting in to allow apps to request to track them - and so far only 15 per cent worldwide have done so.


iOS 14.5 was released on April 26 and is gradually rolling out to users with compatible iOS devices. One of its new features is enforcement of what Apple calls AppTrackingTransparency, which means that apps must request permission from the user before tracking them or accessing the Apple device identifier (IDFA).



Apple's Allow Apps to Request to Track is off by default, with a detailed description available



Tracking is defined by Apple as "the ..

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