Advertisers want exemption from web privacy rules that, you know, enforce privacy

Advertisers want exemption from web privacy rules that, you know, enforce privacy

They also want a ban on interfering with their cookies


Amid the final rulemaking before the California Consumer Privacy Act (CCPA) is scheduled to take effect next year, five ad industry groups have asked California Attorney General Xavier Becerra to remove a requirement that businesses honor the privacy choices internet users make through browser settings, extensions, or other controls.


The wording of their request to Becerra appears to ask for a ban on browser and operating system-based privacy intervention, such as extensions that block ads and tracking scripts.


However, the ad industry groups subsequently clarified that they only want to disallow meddling with cookies that that express privacy choices, such as those set by the digital ad industry's AdChoices link.


The CCPA, which takes effect in January, 2020, will provide Californians with ..

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