British charities are sharing information about people visiting their websites with adtech data brokers, according to a report.
The Pro Privacy campaign group claims that 21 of the UK’s “top 100 charities” have shared web visitors’ data with adtech companies, with those charities including the British Heart Foundation, the NSPCC, mental health charity Scope and Amnesty International.
The alleged badness boils down to charity websites having tracking beacons embedded within them, little snippets of code that tell an advertiser who opened a particular website or webpage. By cross-referencing those phonings-home, adtech companies can track one’s browsing history. Nothing is illegal or rare about the practice, though it may surprise some to find that these beacons are on charity websites as well as those of for-profit businesses.
“This 'data' includes the specific page being visited as well as other technical attributes, both of which can be used ..
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