Accelerated cloud-first strategy drives 79% rating for global cyber security channel

Global cyber security leader, Trend Micro, has announced it has been named a “champion” in the Canalys Global Cybersecurity Leadership Matrix for the second year in a row.

Following a major partner programme refresh, the company saw extraordinary improvements in its channel programme, with a 79% rating in its vendor benchmark.

“Trend Micro’s champion status shows the strength of its channel-first strategy and its effective support of partners with different business models,” said Matthew Ball, Canalys Chief Analyst. “It has proven to be a leader and partner enabler in key emerging areas, including securing cloud migration and hybrid security via cloud marketplaces.”

Canalys upped Trend Micro to second in the quadrant, with top-rated benchmark metrics from partners of “pricing speed and competitiveness” (82%) and “commitment to channel partners” (80%).

Canalys highlighted outstanding progress by Trend Micro in several key areas:

  • By December 2020, 53% of partners sold SaaS products, of which more than half (30%) moved to a SaaS-only model;

  • 28% YOY growth in MSPs via Hello MSP campaign and SOCaaS (Trend Micro Vision One) offering;

  • Number of new logo customers from partners is up 9% YOY, with 8% revenue growth;

  • Over 25 000 active partners; and

  • Cloud-first platform strength.

  • “At Trend Micro we know that our cloud leadership is stronger when our partners are part of the ecosystem. That’s why we put so much effort into refreshing our programme to double down on cloud-first channel businesses,” said Louise McEvoy, vice-president of US channels for Trend Micro. “We’re delighted to have yet another independent analysis of our performance has found so much to praise in Trend Micro’s ongoing commitment to these partners.”

    Announced in April 2021, Trend Micro’s accelerated cloud first strategy drives rating global cyber security channel