A simple guide to keeping customers safe on your website

A simple guide to keeping customers safe on your website

Forget about your products and services. Ignore all of your marketing efforts. The most essential aspect of a successful online business is security.


If your security is lackadaisical, this could ultimately spell the end for your business – whether it’s due to a loss of finances or because it destroyed your reputation. 


As a result, you have to ensure your security is at its best. This also means you need to make sure your customers are 100% safe when using your website.


Sadly, this is easier said than done. New security threats are always being developed, which means you always have to stay one step ahead of the hackers. 


For advice on how to achieve this, below is a guide for keeping customers safe while they’re on your website. 


An SSL connection is a must


If you want to keep your customer information secure – and let them know that’s the case – you need to use an SSL connection. A secure sockets layer (SSL) is an encryption method between the customer browser and your web host’s server. This means that any data they submit to you will remain secure, whether it is their address or payment details. 



 


As mentioned, customers will also be able to see if your website is utilizing SSL. An SSL certificate is represented by a lock symbol next to your website URL, and this alerts users that your site is secure.


Avoid account takeovers 


There’s a new growing threat for your website: account takeover. This is where malicious indivi ..

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