A Purpose-based Data Integration Strategy

Yael Cosset, Chief Commercial Officer & CIO, 84.51°, Yael Cosset provides 84.51° with leadership focused on building and commercializing innovative world class products and solutions including an exp...  More >>

If you are reading this article, we can safely guess you are involved in some aspect of big data initiatives. Whether you are at the creation end or the receiving end, the data integration challenge is as daunting as the volume growth is impossible to control. Yet, organizations who intend to differentiate themselves, have no choice but to transform their established processes and ways of thinking. The question is “How?”.

With the omnipresent explosion of technology adoption touching everyone’s life, we have seen an unprecedented growth of data creation, which leads to more technology based solutions and services, creating more data and the cycle continues. This is relevant because data truly changes our lives. It provides the foundation for us to make better decisions. It enables us to engage our customers in a more relevant and personal way. There are few successful business processes today that do not leverage their relevant data asset. How would an air traffic controller make thousands of real time decisions without relevant and real time data about outgoing and oncoming air traffic? How would the consumer experience feel if Netflix eliminated all reviews, ratings and the optimization of its recommendations based on what you and “people like you” watched and rated? We can’t succeed in business today without the analysis and understanding  of our data assets. And depending on the industry, the availability and access to data varies greatly, and so do the associated challenges.

  The biggest risk we face is not the i ..

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