A look inside privacy enhancing technologies - Help Net Security

A look inside privacy enhancing technologies - Help Net Security

There is a growing global recognition of the value of data and the importance of prioritizing data privacy and security as critical cornerstones of business operations. While many events and developments could be viewed as contributing to this trend, it would be difficult to argue that the increased discussion generated by today’s accelerating regulatory environment has not played a significant role.


Consumers are more aware of what constitutes personal data, who they do (or do not) trust to manage it, and are demanding a data-centric approach to address privacy and security. A survey conducted by Pew Research Center last year found that 79% of adults were concerned about how companies were using the data collected about them, and 52% said they had opted not to use a product or service be ..

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