Data privacy is at the center of core issues that governments are trying to solve this year. Privacy advocates have been requesting more stringent privacy laws and governments have responded. The European Union’s General Data Protection Regulation (GDPR) has served as an effective blueprint for new privacy laws. This year, we are seeing new privacy laws come into effect, such as Brazil’s LGPD, the United States’s CCPA, and more. Under GDPR, there have been over 146 fines imposed on organizations totaling $463 million USD. With the European Union leading the charge, over 80+ countries have enacted data privacy laws and more are soon to follow. This is in response to a plethora of global data privacy issues: online data profiling, internet of things (IoT) devices, a high number of data breaches, facial recognition, data sovereignty….the list of problems that need to be solved could go on.
You may ask, “Why is any of this important or how does it affect me?” Let’s use an online profiling example. For our purposes, we are going to rebrand this for what it is — psychological targeting. Psychological profiling is inferring people’s psychological profiles from their tweets, likes, and purchases. This data is bundled together and used to create a “profile” of the individual. At first, this seems harmless, as it’s used for beneficial purposes such as providing recommendations on Netflix or helping to decide what you want to eat. Not until the past decade have governments become aware of how profiling can be weaponized and used maliciously. Cambridge Analytica provided great insight into how organizations are building profiles of individuals and targeting with specific advertisements to further influence elect ..
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