Google has been sued for billions of dollars in a proposed class action alleging the adtech company identified and tracked users who adopted its browser's incognito mode to avoid such tracking.
The complaint, filed in Northern California yesterday [PDF], claims that through a combination of means ranging from "Google Analytics, Google Ad Manager, and various other application and website plug-ins", the adtech company has identified individuals' IP addresses, "what the user is viewing, what the user last viewed, and details about the user's hardware" while they were in incognito mode.
"Google takes the data regardless of whether the user actually clicks on a Google-supported advertisement – or even knows of its existence," states the legal claim.
It also accuses Mountain View of trying to make itself a one-stop shop "for any government, pr ..
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