5 Ways IT Service Providers Can Boost Sales | Avast

5 Ways IT Service Providers Can Boost Sales | Avast
Avast Business Team, 7 January 2020

Learn how to evolve into a service-based model that understands your customers’ changing tech needs



Generating consistent, recurring revenue and finding new ways to continuously provide value to customers is something that many IT providers struggle with. 
Training your IT sales teams can often add to this challenge, but did you know that empowering them to sell more security services not only increases your bottom line, but also boosts customer satisfaction and retention?In order to expand, you must have a steady flow of monthly recurring revenue, which is the lifeblood of managed service providers. To get started on the path to success, consider these tips:
Recognize what drives transformation
What is causing transformation in the IT service provider channel? 
As competition and options increase in the channel, vendors are feeling the “squeeze,” creating a decline in loyalty from customers (and even staff, sales, or consultants), along with a decrease in margins. Simply put, customers have more options to choose from. And many competitors offer a diverse and evolving set of security solutions to keep their business up and running. IT trends are shifting, which adds to the challenge of growing sales and customer retention. 
It’s also becoming more evident that focusing on selling hardware does not add long-term value to the business. In fact, the worldwide software market is expected to exceed $500 billion this year. Software is also at the heart of 3rd platform technologies like cloud and a ..

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