When we talk about identity and access management (IAM), too often the conversation comes down to an essential trade-off between customer experience and risk. How many hoops will customers jump through before they give up? How much are you willing to lose to fraud in exchange for increased adoption on your digital channel?
What if we stopped looking at customer experience and risk as diametrically opposed and started seeing them as a partnership? As it turns out, a focus on improving the customer experience can actually work to increase security, supercharging your IAM program for a hybrid multicloud world. Here are three strategies that can help build a frictionless, user-centric experience while lowering risk.
Make Your Authentication Smart With Adaptive Access
Authentication should be smarter. Your digital identity is more than just a name and a password. It is a complex network of instruments, from your name to the devices you use to the way you behave online. The more an organization can tap into deeper contextual insights, such as device IDs, behavioral biometrics and location data, the less need there is for knowledge-based authentication.
Smart authentication adapts. Static rules for authentication set the bar for verification too low or too high. Instead, consider an adaptive access strategy that uses artificial intelligence (AI) technology to build deep contextual insights. AI can be used to help build risk scores, determining the level of trust or risk associated with each user. When these AI capabilities are combined with an access ..
Support the originator by clicking the read the rest link below.
