07:45 ET Equifax Addresses Increased Rental Demand With New Solutions for the Multi-Family Property Industry

07:45 ET Equifax Addresses Increased Rental Demand With New Solutions for the Multi-Family Property Industry

ATLANTA, Sept. 2, 2021 /PRNewswire/ -- COVID-19 spurred changes in consumer migration patterns and housing preferences that have led to significant changes in multi-family property demand. Equifax® (NYSE:EFX) is addressing the rapidly evolving needs of the multi-family industry with a new, cloud-based Digital Identity Suite designed to help protect renters and property owners against identity fraud, reduce application friction, and mitigate fraud risk. When used alongside income and employment verifications from The Work NumberⓇ database, the solutions can help credentialed property managers make more informed decisions and get rental applicants into homes faster.


"Improving consumer experience, protecting against identity fraud, lowering application friction and streamlining the screening process can help property managers attract new tenants and maintain higher rental occupancy rates," said Tom Ciulla, Senior Vice President, Enterprise Alliances for Mortgage & Housing at Equifax. "Our entire line-up of multi-family solutions offers a comprehensive and customizable way for property managers to help build trust with applicants – starting at the very first touchpoint, which is identity verification."


With over 44 million households currently renting in the U.S., property managers need solutions to help verify the identities of potential renters quickly and efficiently. Industry experts predict rental demand will climb over the next five years, making it even more important for property managers to know their renter - protecting themselves and the co ..

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